In addition to masks, and inflatable dolls rose 480%, what are Europeans snapping up under the closure?
As the epidemic in Europe has intensified and many cities in Europe have started the "closed city" mode, local people have begun to hoard supplies for homesteads, and online platforms have become the first choice for homestead consumption.
Affected by the epidemic and closure measures, European offline consumer markets have been hit hard. According to local media reports, Primark, the offline cheap clothing in Europe, closed 11 European markets in Italy, Spain, France and 376 stores in the United States, losing 650 million pounds a month; fast fashion brand Zara halted production, cancelled orders, and plans before 4.15 Temporary layoffs of 25,000 store employees.
Offline is bleak, and European consumer demand is shifting to online. Masks are the most popular category on the online platform. E-commerce data shows that in Spain, mask sales have increased by 188 times in one month, and gas mask sales have increased by 20 times. In Italy, mask sales have increased by 540 times. Air purifier sales have increased eightfold.
In addition to anti-epidemic materials, the biggest need for Europeans to close the city is to exercise indoors. In the Spanish market, the most significant growth is treadmills. GMV (gross sales) increased by 1159% month-on-month, tensile belts increased by 500%, and comprehensive fitness equipment increased by 421%. In the Italian market, the GMV of the Rally Belt increased by 615% month-on-month, and sweatshirts and sports underwear also reached 293% and 286%, respectively.
Europeans have also "hoarded" a lot of home and entertainment products. In Spain, the sales of LED TVs on an e-commerce platform increased by 212% over the previous month, and coffee machines increased by 531%. Many Italian homes do not Forgetting hairstyles, the GMV of straight hair splints has increased by 308%.
In addition, in Spain and Italy, the GMV of inflatable dolls increased by 262% and 480% respectively compared with the same period last year.
Aiming at the situation that home, fitness and entertainment products are selling well in Europe, relevant industry leaders said that they are actively recommending related sellers to stock up. For example, the most popular products such as treadmills are stocked in advance to overseas warehouses. In response to the tight logistics situation during the epidemic, AliExpress joined Cainiao to fully protect the logistics channel, and at the same time introduced subsidies for overseas warehouse merchants to allow goods to reach consumers as quickly as possible.
Summary: It's never too late to discover business opportunities, how important is selection!